Data Scientist II, Marketing Analytics Jobs in London 2025

Are you a data enthusiast with a strong foundation in marketing analytics? Do you aspire to contribute to a globally recognized technology brand? Expedia Group is actively seeking a results-driven and experienced Data Scientist II to join its thriving Marketing Analytics team in London, United Kingdom.

This hybrid position blends technical depth with marketing intuition, providing an excellent platform to collaborate with various business units, work on impactful projects, and drive measurable results. You’ll play a critical role in transforming data into actionable insights, ultimately shaping the success of Expedia’s global marketing initiatives.

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About Expedia Group

Expedia Group is a household name in travel and hospitality technology, serving millions of travelers every year. With brands such as Expedia.com, Hotels.com, Vrbo, and Orbitz under its umbrella, Expedia provides cutting-edge travel solutions and technology-driven services that simplify the travel experience for customers around the world.

We are committed to innovation, inclusion, and continuous improvement. Our company thrives on collaboration, experimentation, and a growth-oriented mindset. Learn more about the company culture and mission at the official Expedia Group website.

Key Responsibilities

As a Data Scientist II in Marketing Analytics, your contributions will be vital to the performance and scalability of Expedia’s marketing campaigns. Your main responsibilities will include:

• Leading the development and implementation of marketing performance models.
• Managing and evaluating multi-million dollar marketing budgets.
• Designing scalable data pipelines and advanced statistical models to track marketing ROI.
• Collaborating cross-functionally with finance, engineering, data science, and product teams.
• Driving data strategies for SEO, SEM, display advertising, affiliate programs, and social campaigns.
• Creating data visualizations and dashboards using tools such as Tableau and Looker.
• Conducting robust A/B tests and implementing experiment-based decision frameworks.
• Presenting data-driven recommendations to executives and marketing stakeholders.

Preferred Qualifications

To be successful in this role, you should bring a blend of technical proficiency, business acumen, and leadership skills:

• 8+ years of experience in data science, analytics, or a marketing strategy role.
• Strong command over SQL, with experience in Python or R preferred.
• Previous experience managing digital marketing or e-commerce analytics projects.
• A deep understanding of marketing attribution models, MMM, customer lifetime value (CLV), and churn prediction.
• A proven ability to drive change through clear communication and stakeholder engagement.

Educational Requirements

• A bachelor’s or master’s degree in mathematics, statistics, computer science, data science, or a similar quantitative discipline.
• Relevant certifications (e.g., Google Data Analytics, Microsoft Certified: Data Scientist Associate) are a plus.

Why Expedia Group?

• Career Development: Access to learning platforms, mentorship, and internal mobility.
• Work-Life Balance: Flexible hybrid working model.
• Health & Wellness: Comprehensive medical benefits, employee wellness programs, and mental health support.
• Compensation & Perks: Competitive salary packages, stock options, travel discounts, and more.
• Inclusive Environment: Expedia Group fosters a diverse and inclusive workplace where employees are empowered to be their authentic selves.

Location

• City: London, United Kingdom
• Work Model: Hybrid (In-office 2–3 days per week)

Salary Range

• Estimated Range: £80,000 – £110,000 annually (depending on experience)
• Additional Benefits: Stock options, travel discounts, and performance bonuses

Deadline to Apply

• April 30, 2025 (subject to early closure based on applications received)

How to Apply on Data Scientist II Marketing Analytics Jobs in London

• Submit your application through the official job listing
• Upload a tailored resume and a cover letter highlighting relevant data science experience
• Provide links to your GitHub account or portfolio, if you have one.

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Disclaimer: This job posting was prepared based on publicly available information as of April 2025 and is for informational purposes only. For official job descriptions and application requirements, please refer to Expedia Group’s careers portal.